Americans are knowledgeable about nutrition and its role in weight management, but that doesn’t necessarily translate into healthy eating habits, finds Harris Interactive. Americans say freshness (89%), fiber content (81%), whole grain content (81%), and fat content (80%) are their top considerations when buying food and beverages. When asked what’s most important to manage weight, they cite protein (83%), fat (81%), whole grain (81%), calories (80%), and saturated fat (79%).
More than three quarters (76%) of Matures (age 66+) have some kind of dietary restriction, compared to 58% of Boomers (47-65), 50% of Gen Xers (35-46) and 51% of Echo Boomers (18-34).
When asked about how their food is produced/sourced, there’s considerable interest in locally sourced produce (71% consider this important), environmentally friendly packaging (65%), and antiobiotic-free meat (61%) — organic foods are at the bottom of the list (42%). [Diet/Nutrition]
Source: Harris Poll #52, April 27, 2011, Harris Interactive, Andrew Compagno, Research Manager, Consumer Goods, Restaurant and Retail Research, 161 Sixth Ave., New York, NY 10013; 585-214-7412; info@harrisinteractive.com; www.harrisinteractive.com
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