Consumers are less likely to use Amazon to discover new brands now than they were in 2018. A recent report from Tinuiti illustrates how consumers’ shopping habits have changed on the site when it comes to window shopping for new…
Even Prior To Spike In Unemployment, One Third Of Americans Were Within Three Missed Paychecks Of Having To Either Borrow Money Or Skip Bills
Well before the COVID-19 outbreak led to a spike in unemployment and declines in the stock market and broader economy, 33% of Americans were already within three missed paychecks of having to either borrow money or skip bills. These are…
Majority of Consumers Report Mainly Using CTV Devices to Watch Streaming Video
A strong majority of U.S. consumers have access to a connected TV (CTV) device. And, as the device that’s become the most popular for consumers streaming OTT content, CTV has become ubiquitous to those who choose to bypass traditional television…
Americans Say COVID-19 Hurting Mental Health Most
Government and public health officials in the U.S. have begun discussing when to reopen society, but as social distancing directives persist and school and business shutdowns wear on, Americans indicate their mental health will suffer before their physical or financial…
Consumers Are in A Different Mood When Visiting YouTube Than Other Social Platforms
Presented with a short list of moods and asked to select their state of mind when visiting various websites and apps, around 6 in 10 (58%) consumers report feeling curious and in a mood to learn when using the open…
More Than Two in Five (41%) of US Adults Say They are Most Concerned About Experiencing Increased Anxiety as a Result of the Coronavirus Pandemic
Research Alert Daily What Americans Buy, Believe and Do Thursday, April 16, 2020 Dear Research Alert Subscriber: More Than Two in Five (41%) of US Adults Say They are Most Concerned About Experiencing Increased Anxiety as a Result of the…