Preschoolers are the hot demographic per evidence of recent deals commenced by major brands:
• Classic Media supports
Online Toy Exchanges Pop Up To Sell Second-Hand Toys, Each Follows A Different Business Model
Toys are an essential component of childhood. Parents spend $300-$400 each year buying them for their children, according to NPD Group. And children themselves direct the larg
Auto And Fashion Brands Have Most “Likes”
Fashion and cosmetics brands are the most active on Facebook, according to a study of upscale brands by L2 Think Tank. Brands that post most frequently or interact with fans aren’t neces
Online Video Earns Closer Attention Than TV
Consumers watching online videos (60%) are more likely than those watching TV (52%) to pay full attention to the content, according to IPG Media Lab and YuMe. |image1|When ads come on TV, the
Affluents Hesitate To Discuss Wealth With Kids
More than three quarters of high net worth Americans (with investable assets of $3 million or more) accumulated their wealth through income from their work, while just over a
Luxury Spending Is Rebounding Slowly
Consumer spending on luxury goods rose steadily from 2nd quarter 2009 through 2nd quarter 2010, then tapered off and declined slightly through the end of 2010, according to Unity