The wealthiest 20% of American households (totaling 23.4 million households) comprise the affluent market and have annual incomes of $100,250 or more, according to Unity Marke
Cell Phone Owners Get Smart
One in six cell phone owners (17%) had a smartphone as of December 2009, up from 11% in December 2008, reports comScore. Meanwhile, the proportion who have unlimited data plan
Cell Phone Owners Fall Into Distinct Categories Based On Behavior
Experian Simmons has classified the 87% of American adults with cell phones into five consumer segments based on their behaviors and attitudes toward their phones.
Homeowners Are More Realistic About Home Values; First-Time Homebuyers Capitalize On Down Market
Consumers perceptions of the housing market more closely reflect reality in 2010. Half of homeowners (50%) believe the value of their homes declined in 2009; in fact, 65% of h
Deducing Deductions: Taxpayers Are Confused About Job Expenses, Unemployment Benefits
The majority of Americans will seek professional help when they file their tax returns from either a tax preparer (33%) or CPA (24%), according to H&R Block and Ipsos. Another
Pro Football Scores, Basketball & Baseball Slide
More than a third of Americans (35%) claim professional football as their favorite sport, up 11 percentage points since 1985, finds Harris Interactive. It is followed distantly by