Harry Potter is the most popular book to read for pleasure among college students, according to Anderson Analytics. |image1|Twilight ranks second a
Girls Prefer Single-Gender Classes More Than Boys
Two in three students in grades K-12 (65%) say their enjoyment of school increased when they started attending single-gender classes, according to South Carolina Department of Education.Read more →
One In Four Kids, Teens Take Prescription Meds
One in four children and teens regularly take a prescription medication, according to Medco Health Solutions. Unlike older Americans who take a wider variety of medications, prescriptions for
Pens, Pencils Top Items In College Students’ Backpacks
If you need to borrow a pen, it’s best to ask a male college student, according to Ypulse. More than nine in 10 men (91%) carry at least one pen in their backpack, compared to only 82% o
Marketers On The Move 03-15-11
Zareen Jaffrey is named Executive Editor, S&S Books For Young Readers (212-698-2851). She was with HarperCollins.
DeLorean Maintains Relevance To Teens Through Licensing Deals
Thanks to Back to the Future, The Simpsons, and Family Guy, DeLorean sports cars have a strong brand awareness