Nearly three in 10 U.S. adults (29%) drink alcohol at least once a week, including 10% who drink weekly and 5% who drink daily, according to Harris Interactive.
Blacks, Hispanics Want Culturally Relevant Ads
Ads that feature families — especially multiple generations of family — carry more weight with Black and Hispanic consumers than with non-Hispanic White consumers, according to
African Americans Watch More TV Than Others
African Americans watch an average of two hours more television per day than adults overall, according to Nielsen. Asian Americans watch two hours less per day than others.
Moms Shop With Smartphones
Moms are 18% more likely than adults overall to own smartphones, and their ownership has grown 64% in the past two years, finds BabyCenter. More than half of moms with smartphones (53%) sa
Car Shoppers Want Fuel-Efficient Vehicles
When shopping for a car, fuel efficiency is the most important factor, aside from price, according to AdGenesis. Interest in fuel efficient vehicles increases with age; 44% of shoppers age
Americans Consider Exercise Important
Three quarters of U.S. adults consider exercise to be somewhat (42%) or very (33%) important in their daily lives, according to Rasmussen Reports.
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Among those who exercise