It is well established that Snapchat is more popular with youth, but new data from comScore and CivicScience offer some updated figures detailing Snapchat’s popularity. According to comScore’s numbers, Snapchat infiltration is now at about half of 18- to 24-year-old…
Tag: ComScore
Share of Time Spent Watching Original TV Series, by Platform
Online millennials (i.e. 18-34 year-olds) report spending two-thirds of their time watching original series on traditional TV, compared to 84% for online adults aged 35-54 and 90% for those aged 55 and up, according to a new report from comScore.…
Majority of Consumers Willing to Wait If Shipping Is Free
Today’s consumers are willing to wait longer to receive purchases made online if it means shipping is free, this according to a new survey by UPS and comScore. According to the third annual joint survey, which polled 5,849 consumers this…