One-third of all internet (33%) and cable TV (32%) subscribers who move change their provider, according to an Epsilon survey of 963 households that recently moved. That’s not as bad as the number who change their water provider (41%) but…
Tag: Epsilon
North American Email Engagement Trends: Open Rates Up; Click Rates Down
Results from the latest quarterly email marketing metrics report from Epsilon — covering Q3 2014 activity — show the continuation of a theme observed for some time now, with open rates gradually climbing while click rates take the opposite direction.…