9/1/13
Both men and women find people who constantly check their mobile phones to be the most annoying pet peeve about phone behavior, according to Microsoft. The two genders also agree that talking loudly, using or not silencing phones when appro
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Students Seek Movie-Themed Merchandise For School
9/1/2013
Almost one in four high school students (22%) want to purchase cartoon character-themed back-to-school merchandise this year, according to Walgreens. The majority of students in grades K-5 (57%) and 50% of middle school students want to p
Family Technology Usage and Ownership: How Parents Use Technology When Raising Children
9/1/2013
Parents use a multitude of tricks to keep children occupied, whether it’s turning on the TV so mom can make dinner or handing a child a smartphone while waiting in line. Although technology is increasingly a preferred distraction for pare
New York & Co. Goes Big With Eva Mendes
9/1/13
Women’s retailer New York & Co. is teaming with actress Eva Mendes on a fashion line that is backed by its “biggest marketing launch in the company’s history,” says New York & Co.’s Gregory Scott.
The collection launches thi
Parents Are Less Picky About Clean Public Restrooms
9/1/13
Parents are less likely than nonparents to cite broken doors, dim lighting, graffiti, or water on the floor as contributors to a dirty restroom, according to Cintas. Nonparents are more likely than parents to say a lack of toilet paper (71%
Online Shoppers Aren’t Diving Deep Into Research Before Making Internet Purchases
9/1/13
The largest number of online shoppers visit one website before making an online purchase, according to Toluna’s Adroit Digital. Almost one in four (22%) conduct research by visiting two sites, and 28% visit more than three.
Online s
Millennials Switch Brand Preferences After Parenthood
9/1/13
There are 10.8 million millennials ages 25-34 with children, according to Barkley ad agency. Two in three (63%) are married, with annual median incomes of $50,000.
Nike, Sony, and the Gap rank as the favorite brands for millennials
Tween Girls Fret Over Not Fitting In
8/1/2013
Although most tween girls aren’t worried about heading back to the classroom, among girls that are concerned, they fret over not fitting in, according to FPgirl Market Insights.
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SOURCE: FPgirl Market Insights, FPg
The Value of a Facebook Fan Equals $174.17
8/1/2013
The average value of a Facebook fan is $174.17 in 2013, up from $136.38 in 2010, according to market research firm Syncapse. The factors that calculate a fan’s worth include how much he or she spends on the brand, loyalty, propensity to r
Parents Aren’t the Only Ones Paying for Student College Tuition
8/1/2013
One in three U.S. adults (33%) are currently paying or planning to help pay for a child’s higher education, according to TheStreet.com. And 71% of these adults are worried about where they will get this money.
Among those saving f