7/1/13
Women tell fewer lies in an average year than men (728 vs. 1,092), according to Men’s Health magazine. Women are most likely to lie about their weight; men lie about their height. Two in 10 women (21%) post online pictures of thems
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Few Teens Able to Buy M-Rated Video Games, More Get Into R-Rated Movies
7/1/2013
Fewer than one in six 13-to-16-year-olds (13%) can purchase M-rated video games, which require the purchaser to be over 17, according to the Federal Trade Commission. Meanwhile, one in four teens (24%) are able to purchase tickets to R-ra
Parents Remain Ignorant of Their Children’s Online Activities
7/1/2013
Eight in 10 parents of children under age 18 (80%) do not know how to find out what their children are doing online, according to McAfee. Nearly three in four parents (74%) simply admit defeat and claim they don’t have the time or energy
Moms Cut Back on Buying for Themselves; Price Remains Their Top Priority
7/1/2013
When shopping for their children, moms are placing less importance on brand name now than in 2012, according to BSM Media and online shopping site Totsy. Moms are more focused on practicality and rational decision-making when shopping for
High School Students Want to Attend ‘Socially Conscious’ Colleges
7/1/2013
When it comes to campus life, a socially conscious campus community (82%) is the most important to college applicants, according to Kaplan. Less important to them are strong programs in music, art, or performing arts (49%), a competitive
Nordstrom Ranks as Favorite Retailer
7/1/13
Nordstrom scores as shoppers’ favorite retailer, based on great service, merchandise selection, business wear, and evening wear, according to Market Force Information. However, the retailer’s liberal return policy is the attribute that matt
Book Publishers Are Turning Their Attention to Young Adult Nonfiction
7/1/2013
The demand for the young adult (YA) publishing sector ebbs and flows based on best-selling titles. Last year was buoyed by The Hunger Games, for instance, with total YA sales accounting for $828.9 million in revenue for publisher
Red Pictures Are More Likely to Be ‘Pinned’ on Pinterest
7/1/13
Some 58% of Pinterest users are women, according to various statistics, and new research finds that Pinterest users have particular preferences in the images they repost, according to Curalate.
The most repinned images are rich in d
Shoppers Embrace Loyalty Programs
7/1/13
Nearly six in 10 grocery shoppers (58%) always use their shopper loyalty cards when shopping, up from 47% who did so in 2011, according to Deloitte. More than one in three (39%) have more than three cards from different grocery stores, up 1
‘Playful’ Parents Want Their Kids to Have Fun
7/1/2013
More than nine in 10 parents of children ages 4-12 (92%) describe themselves as playful, according to Materne’s apple-juice-in-a-pouch GoGo squeeZ. Yet, 74% of parents say they have problems making sure their families enjoy playing every