9/20/13
Almost nine in 10 Americans (86%) say they tend to watch the same TV channels over and over again, according to Digitalsmiths. Among these repeat viewers, 79% watch 10 channels or fewer regularly. The majority of adults (51%) watch three h
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
More Women Than Men Describe Themselves in Positive Terms
9/20/13
Women are more likely than men to describe themselves in a wide range of positive terms, including trustworthy, kind, helpful, practical, intelligent, smart, and independent, according to FleishmanHillard and Hearst Magazines. Women and me
Moms Are More Likely Than Others to Own Tablets
9/20/13
Moms are 13% more likely than the average U.S. adult to own a tablet, and they comprise 27% of tablet owners, according to Jumptap. Stay-at-home moms are 20% more likely than working moms to own tablets.
Although the iPad is the mo
More Than a Quarter of Americans Are Inactive
9/20/13
Almost three in 10 Americans ages six and older (28%) are completely inactive-participating in no sports or fitness activities requiring physical exertion, according to the Physical Activity Council. One in three (33%) are “active to a hea
Boomers Give Nearly Half of All Charitable Donations
9/20/13
Baby boomers (ages 49-67) make up 34% of all donors to charity, but they give 43% of all charitable dollars, according to Blackbaud. Boomer donors give an average of $1,212 per year, distributing it among 4.5 charities. Their total annual
Most Blacks and Hispanics Have No Preference for Racial/Ethnic Terms
9/20/13
Most black and Hispanic Americans don’t have a preference about terminology used to describe their racial/ethnic groups, according to Gallup. (See Research Alert, July 5, 2013, and June 15, 2012) Almost two-thirds of blacks (65%) say it do
One in 10 Children Live With Grandparents
9/20/13
One in 10 U.S. children under age 18 (10%) live with their grandparents, according to a Pew Research Center analysis of U.S. Census data. Of these, nearly four in 10 (39%) are cared for primarily by their grandparent(s) (calculations by Re
America’s Top Ice Cream Is Chocolate, In a Cup
9/20/13
Chocolate is Americans’ favorite flavor of ice cream, edging out vanilla by a slim margin (27% vs. 23%), according to Harris Interactive. People who live in the Midwest (31%) or South (30%) are more likely than those who live on the East (
Money Talks: Families on Allowance, Savings, and Spending
9/15/2013
Two in three parents give an allowance to their child, according to PlayScience Lab and digital finance manager Virtual Piggy. The average allowance for 6-to-15-year-olds is $50 a month. However, 80% of kids who receive an allowance must
Teen Retailer Wet Seal Uses Social Media, Entertainment to Appeal to Shoppers
9/15/2013
It takes more than just trendy clothes to attract teen girls to retailers, and, as a result, Wet Seal is utilizing a wide range of strategies to engage teen girls. “Why we’re starting to win and starting to get her back is that it’s real