Some 82% of consumers have had a positive experience with a company recently, finds Verint in a survey of 18,038 respondents across 9 countries. Consumers were most likely to attribute a positive experience to the company dealing with their request…
Author: Anne Whitaker, Editor
Who’s Using Google+?
Roughly 18% of U.S. adults report having visited Google Plus in the past 30 days, according to a GFK report, putting Google+ on par with Pinterest and only slightly behind Instagram (19%) in the survey’s results. There is relatively little…
When Do Consumers Want to Hear From Retailers?
A majority (57%) of U.S. adults would want to hear from a retailer via email or advertising when it is offering a sale or promotion, and almost half would want to hear from one when an item they’ve been looking…
Consumers: Reviews Important in Determining E-Commerce Site Legitimacy
More than three-quarters of U.S. consumers use customer reviews to determine the legitimacy of a site that sells brand name products, finds BrandShop in a recent survey of 1,055 U.S. adults aged 18-65. The amount and quality of information is…
Truth in Advertising: Who’s Got It, and For What Formats?
Nielsen has released its latest “Global Trust in Advertising” report, a biennial examination of the different forms of advertising that consumers around the world trust and act upon. Trust by Format As Nielsen notes, “the proliferation of online ad…
Gen X Now Reportedly The Largest Generation of Affluents
Among affluents, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%, according to Ipsos’ latest annual survey of affluents in the U.S. The results…
Millennial Views Most Likely to Feel That TV Show Quality is Improving
Millennials 18-35) may be watching less traditional TV, but those who watch TV tend to be more excited than other generations about shows in general, according to results from a Harris Poll. In fact, among TV viewers, more than three-quarters…
Millennials’ Adult Beverage Choices Evolve as They Mature
With nearly three in 10 U.S. adults being Millennials of legal drinking age, the Millennial generation (born between 1977 and 1992) is a crucial demographic for bev/al marketers. Donna Hood Crecca, senior director at Technomic, calls them “ideal adult beverage…
How American Spend on Music
A slight majority (52%) of Americans’ spending on music goes to live events, says Nielsen in reporting the results of a recent survey. Admission to live music concerts represents the largest share of music-related expenditures; at almost one-third (32%) of…
Slight Majority of Consumers Say They Record Live TV to Skip Commercials
Does everyone skip TV ads? Popular opinion would have it that they do, but that’s not quite the case, according to survey results from the Consumer Electronics Association (CEA). Nevertheless, some 53% of respondents to the survey agreed that they…