Various pieces of research have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it. Now, a new study from Ericsson ConsumerLab adds to the body of research about the behaviors…
Author: Anne Whitaker, Editor
Consumers Wary of Sharing Personal Data With Retailers
Only four in 10 consumers surveyed in 12 countries say they’re comfortable receiving personalized text message offers from retailers, and even fewer are comfortable sharing personal information while making purchases, finds Zebra Technologies in a recently-released study. The results are…
Pay-TV Penetration Rates, 2010-2015
Pay-TV penetration stands at 83% of U.S. households this year, reports Leichtman Research Group (LRG), based on its latest survey of 1,000+ adults. Pay-TV penetration has been on the decline this decade, down from 87% in 2010, although it remains…
What Causes Consumers to Lose Trust in Digital Brands?
A majority of consumers don’t trust websites that suffer from security and usability issues, says Neustar in recently-released research, although inaccurate content is the most common complaint of those identified. Indeed, 91% of the more than 750 adults surveyed for…
90% of U.S. Mobile Internet Time Said Spent in Apps
Apps continue to dominate U.S. time spent with mobile, says Flurry, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014. Breaking down mobile internet consumption by app and browser categories, the data shows Facebook’s…
Millennial Moms Expected to Add $750 Billion to U.S. Economy
With a tap, swipe or click, 13 million Millennial Moms will spend over $750 billion in the U.S. this year. And their economic impacts will only increase as the number of Millennial Moms is expected to at least double over…
Homeowners Wary of Housing Market’s Future
Homeowners feel great about the current state of the housing market, but for the first time are less optimistic about the future, according to the Zillow® Housing Confidence Index (ZHCI). The survey asked 10,000 renters and homeowners about the condition…
For Boomers, Packed Social Calendar Trumps Little Black Book
Nearly half of single female Boomers (45%) aren’t interested in dating, but an active social life is a priority. That’s a key conclusion of a new study conducted by Harris Poll on behalf of Del Webb, a national brand of…
8 Key Trends Shaping the U.S. Co-Branded Credit Card Market
Nearly 43% of U.S. adult consumers own at least one co-branded or affinity credit card, according to market research publisher Packaged Facts. By year-end 2014, co-branded credit cards alone generated 31% of general purpose credit card purchase volume, or $809…
Football Frenzy: Half of Americans Are Professional Football Fans
After six months football that counts is back, as the NFL regular season kicked off yesterday. Half (50%) of Americans are professional football fans, making the sport a clear fan-favorite among U.S. adults, this according to new research from Mintel.…