Some 31% of U.S. and Canadian adults (18+) say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on Facebook, Twitter and other social networks, according to the…
Author: Anne Whitaker, Editor
Do Teens Wield Over Their Parents’ Purchase Decisions?
Children are “active decision makers in family economies,” according to YouGov in releasing the results of a recent survey examining kids’ influence on their parents’ buying decisions. The survey analyzes kids’ influence across a range of categories, noting that young children…
How Often Are Emails Forwarded?
Virtually all (95% of) commercial emails generate some forwarding behavior, according to a Litmus analysis of more than 400,000 commercial sends with at least 500 opens between January 2013 and March 2015. The median email (by forward-to-open rate) generated 1…
Asian-Americans Have Almost 4 Times Buying Power of Millennials
There’s far less research devoted to Asian Americans than to Millennials, but with an estimated buying power of $770 billion last year (as opposed to Millennials’ $200 billion), Asian-Americans are a force to be reckoned with, according to data cited…
Customer Service Satisfaction, by Channel
American adults are most likely to rate companies’ customer service via phone (90%) and online chat (85%) as meeting or exceeding expectations, according to a Northridge Group survey. That result is likely related to these being the only channels through…
Where You’ll Place Your Ad Dollars, 2015-2019
TV and out-of-home advertising have the healthiest future, while the outlook for print (at least in print format) is dim. That’s the conclusion PwC reaches in its just-released annual Entertainment & Media Outlook report. As consumer behavior migrates online, so will…
Reviews Most Important Info on Retailer Websites to Shoppers
Almost three-quarters of U.S. online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified, according to recently-released results from a UPS and comScore study. The new data – specific…
Teens Trust Parents More Than Internet for Health Information
Parents are the top source of health information for teens (13-18), 55% of whom say they get “a lot” of health information from them, according to a study from Northwestern University. While one-quarter get a lot of health information from…
Heavy Digital Coupon Users Spend 114% More Annually Than The National Average
Consumers who use digital coupons both shop more and spend more than the average shooter, finds coupons.com and GfK. According to the “Digital Coupon Redeemer: Shopper Trends” report, heavy digital coupon users shop 47 percent more often than the average…
Social Media Marketing Practitioners’ Top Challenges
The familiar problem of measuring return on investment (ROI) is the most challenging aspect of social programs, cited by 60% of social media practitioners as a top-3 issue, according to a report from Simply Measured and TrustRadius. ROI is the top…