Consumers’ top purchase influencers are also their top sources of new product awareness, according to results from a recent Nielsen report. The study, based on a survey of 30,000 consumers across 60 countries, found that friends and family (56%) and…
Author: Anne Whitaker, Editor
45% of 18-24-Year-Olds in the U.S. are Part of a Minority Group
Asian-Americans were the fastest-growing minority group in the U.S. last year for the third consecutive year, according to the Census Bureau in newly-released estimates. Indeed, Asian-Americans’ population growth rate increased from the prior year, up 3.2% to 20.3 million as…
American Adults’ Feelings of Financial Responsibility, by Age Group
Three-quarters of American Millennials (18-34) feel that they are financially responsible and generally do not spend beyond their means, according to results from an Ipsos and Wells Fargo survey. However, Millennials are less likely than adults ages 55 and older…
Where Do Americans Perceive Mobile Payments As Being Useful?
Consumer experience with various types of mobile payment opportunities is rising, according to findings from a recent Harris Poll, although interest in “tap-for-pay” among smartphone users remains unchanged from late 2013. Privacy concerns and the absence of a compelling motivation…
2015’s Most Patriotic Brands, in the Eyes of the Consumers
Jeep is the most patriotic brand in the United States for the third consecutive year, being the closely associated with the value of “patriotism,” according to Brand Keys’ latest analysis, which is based on a survey of 5,427 consumers aged…
Almost 1 in 3 Have Been Persuaded to Watch A TV Show Based on Social Buzz
Some 31% of U.S. and Canadian adults (18+) say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on Facebook, Twitter and other social networks, according to the…
Do Teens Wield Over Their Parents’ Purchase Decisions?
Children are “active decision makers in family economies,” according to YouGov in releasing the results of a recent survey examining kids’ influence on their parents’ buying decisions. The survey analyzes kids’ influence across a range of categories, noting that young children…
How Often Are Emails Forwarded?
Virtually all (95% of) commercial emails generate some forwarding behavior, according to a Litmus analysis of more than 400,000 commercial sends with at least 500 opens between January 2013 and March 2015. The median email (by forward-to-open rate) generated 1…
Asian-Americans Have Almost 4 Times Buying Power of Millennials
There’s far less research devoted to Asian Americans than to Millennials, but with an estimated buying power of $770 billion last year (as opposed to Millennials’ $200 billion), Asian-Americans are a force to be reckoned with, according to data cited…
Customer Service Satisfaction, by Channel
American adults are most likely to rate companies’ customer service via phone (90%) and online chat (85%) as meeting or exceeding expectations, according to a Northridge Group survey. That result is likely related to these being the only channels through…