Jeep is the most patriotic brand in the United States for the third consecutive year, being the closely associated with the value of “patriotism,” according to Brand Keys’ latest analysis, which is based on a survey of 5,427 consumers aged 16-65.
This years top ten are:
- Jeep
- Coca-Cola
- Disney
- Ralph Lauren
- Levi Strauss
- Ford/Jack Daniels
- Harley Davidson/Gillette
- Apple/Coors
- American Express/Wrigley’s
- Gatorade/Zippo
Among the top 50 brands, Jack Daniels had the biggest lift year-over-year (+18% points to 93%), with its patriotic resonance with consumers carrying it into the top 10.
Other brands absent from last year’s top 10 but cracking it this year are Coors, American Express, and Gatorade.
New to this year’s top 50 are Coach (14), Goodyear (23), and MLB (21).