Digital technologies influenced an estimated 49% of in-store sales last year ($1.7T), in line with previously-released projections and up from 36% the year prior, says Deloitte. Mobile’s influence, as expected, has been growing quickly, directly impacting 28% of in-store sales…
Author: Anne Whitaker, Editor
Pay-TV, Broadband and Subs Continue Moving in Opposite Directions
Although the pay-TV subscriber market continues to be larger than the broadband subscriber market, that gap continues to narrow, per the latest data from Leichtman Research Group (LRG). The results indicate that the top broadband providers – representing roughly 94%…
Mobile Media Drive Phone Calls to Businesses But Calls Driven By Offline Sources Last Longer, Seen at higher Quality
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses, according to an Invoca analysis of 32 million phone calls throughout 2014. But are these media referring high-quality calls? Looking at…
What Wins Customers Back After A Customer Experience Failure?
Roughly three in four consumers surveyed across 9 countries have experienced their “worst customer experience (CX) failure” within the past 2 years, according to a report from SDL. Customers most often ascribed failures to the post-sale support of the customer…
Customers Less Satisfied with Energy Utilities, Shipping and Healthcare
Following yet another harsh winter, customer satisfaction with gas and electric service providers is down 2.7% to an ACSI score of 74.3 on a 0-100 scale, according to the American Customer Satisfaction Index (ACSI). “Higher cost tends to weaken customer…
Views of Home Buying Climate Slightly Less Positive in U.S.
Americans remain positive about home buying, but are slightly less optimistic than they were in 2013 and 2014. Presently, 69% believe it is a good time to buy a house, down from an average 74% during the two years prior,…
Consumers: Pay-TV Valued, but Changes Wanted
Roughly two-thirds of U.S. adults pay for the majority of the TV content that they watch in their home, according to results from an Irdeto survey conducted by YouGov, and two-thirds of those mainly use a monthly subscription service via…
Hispanic Targeted Ad Spend Increased by 63% since 2010
The top 500 U.S. advertisers (by spending in network TV, spot TV, cable TV, radio, magazines, newspaper and FSI) allocated an estimated 8.4% share of their spending to Hispanic dedicated efforts ($7.1 billion), up from 5.5% in 2010 ($4.3 billion),…
Mother’s Day Spending Set For Growth This Year
American consumers were expected to spend an average of $173 on Mother’s Day this year, up almost $10 (6%) from last year’s total and the highest figure in the survey’s 12-year history, according to the latest survey for the National…
What Motivates Users to Download and Use Apps?
Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps, details Google in a study conducted with Ipsos MediaCT. But downloads don’t necessarily equate to usage, as 1 in 4 installed smartphone apps are…