Americans remain positive about home buying, but are slightly less optimistic than they were in 2013 and 2014. Presently, 69% believe it is a good time to buy a house, down from an average 74% during the two years prior,…
Author: Anne Whitaker, Editor
Consumers: Pay-TV Valued, but Changes Wanted
Roughly two-thirds of U.S. adults pay for the majority of the TV content that they watch in their home, according to results from an Irdeto survey conducted by YouGov, and two-thirds of those mainly use a monthly subscription service via…
Hispanic Targeted Ad Spend Increased by 63% since 2010
The top 500 U.S. advertisers (by spending in network TV, spot TV, cable TV, radio, magazines, newspaper and FSI) allocated an estimated 8.4% share of their spending to Hispanic dedicated efforts ($7.1 billion), up from 5.5% in 2010 ($4.3 billion),…
Mother’s Day Spending Set For Growth This Year
American consumers were expected to spend an average of $173 on Mother’s Day this year, up almost $10 (6%) from last year’s total and the highest figure in the survey’s 12-year history, according to the latest survey for the National…
What Motivates Users to Download and Use Apps?
Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps, details Google in a study conducted with Ipsos MediaCT. But downloads don’t necessarily equate to usage, as 1 in 4 installed smartphone apps are…
1 in 6 Viewers Said to Share Content About Shows Online
Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing, according to a report from ShareThis. The study finds that this sharing also leads…
Consumers: W-O-M, TV Ads Have Broadest Purchase Influence
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media, finds Deloitte in recently-released survey results, which show 8 in 10 Americans aged 14+ saying recommendations have a medium (43%) or high (38%) influence on their…
Radio Listeners: AM/FM Still Strong; Digital Platforms Key for Youths’ Music Discovery
AM/FM radio continues to be the preferred medium among core radio listeners, with 81% of weekly radio station listening taking place on an AM/FM radio in a vehicle (51%) or at home, work, or school (30%), according to the latest…
College Loans Top All Debt Except Mortgages, And Students Think Debt Necessary Part of Life
College enrollment is projected to increase almost 9% in the United States from 2014-2022, according to a new report from Mintel. The growing student population is more diverse than ever before with attendees no longer solidly 18-24 years old, and…
U.S. Now Sees More Mobile-Only Than Desktop-Only Adult Internet Users
There are now more mobile-only than desktop-only adult internet users in the U.S., says comScore, as the former accounted for 11.3% share of connected adults in March, versus 10.6% share for the latter. Interestingly, the milestone was reached as a…