Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing, according to a report from ShareThis. The study finds that this sharing also leads…
Author: Anne Whitaker, Editor
Consumers: W-O-M, TV Ads Have Broadest Purchase Influence
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media, finds Deloitte in recently-released survey results, which show 8 in 10 Americans aged 14+ saying recommendations have a medium (43%) or high (38%) influence on their…
Radio Listeners: AM/FM Still Strong; Digital Platforms Key for Youths’ Music Discovery
AM/FM radio continues to be the preferred medium among core radio listeners, with 81% of weekly radio station listening taking place on an AM/FM radio in a vehicle (51%) or at home, work, or school (30%), according to the latest…
College Loans Top All Debt Except Mortgages, And Students Think Debt Necessary Part of Life
College enrollment is projected to increase almost 9% in the United States from 2014-2022, according to a new report from Mintel. The growing student population is more diverse than ever before with attendees no longer solidly 18-24 years old, and…
U.S. Now Sees More Mobile-Only Than Desktop-Only Adult Internet Users
There are now more mobile-only than desktop-only adult internet users in the U.S., says comScore, as the former accounted for 11.3% share of connected adults in March, versus 10.6% share for the latter. Interestingly, the milestone was reached as a…
Millennials Emerge as the “Super-Saver” Generation
Saving money may be challenging for most Americans, but a new survey from TD Bank reveals that nearly half of Americans are feeling confident about their ability to save for the future. The TD Bank Saving & Spending Survey questioned…
Consumers Boost New Vehicle Sales to Highest Level in Decade
Projected April auto sales will expand to a seasonally adjusted annualized rate (SAAR) of 16.8 million new units, the highest level for the month in a decade, according to TrueCar. Volume was kick-started by lingering momentum from a strong fiscal…
Online Banking Users See Benefits to Card-Linked Marketing
More than eight in 10 U.S. adults who use mobile or online banking applications see some benefits to using card-linked marketing (e.g. special offers such as coupons or discounts, via email or text on mobile or online banking applications), Cardlytics…
Mobile Email CTO Rates 40% Higher For Brands Using Responsive Design
Mobile email clicks accounted for almost 40% of all email clicks in Q4 2014, according to the latest quarterly report from Yesmail. Mobile’s click share was buoyed by a 20% year-over-year increase in click-to-open rates, from 10.3% in Q4 2013…
Tablets Now Reportedly in a Majority of U.S. Households
Tablet penetration has reached 51% of US households as of February, up 13% points year-over-year, according to Nielsen in a recent study. Tablet penetration stood at 50% or higher in 20 local markets, led by Atlanta (62%) and San Francisco (61%),…