Saving money may be challenging for most Americans, but a new survey from TD Bank reveals that nearly half of Americans are feeling confident about their ability to save for the future. The TD Bank Saving & Spending Survey questioned…
Author: Anne Whitaker, Editor
Consumers Boost New Vehicle Sales to Highest Level in Decade
Projected April auto sales will expand to a seasonally adjusted annualized rate (SAAR) of 16.8 million new units, the highest level for the month in a decade, according to TrueCar. Volume was kick-started by lingering momentum from a strong fiscal…
Online Banking Users See Benefits to Card-Linked Marketing
More than eight in 10 U.S. adults who use mobile or online banking applications see some benefits to using card-linked marketing (e.g. special offers such as coupons or discounts, via email or text on mobile or online banking applications), Cardlytics…
Mobile Email CTO Rates 40% Higher For Brands Using Responsive Design
Mobile email clicks accounted for almost 40% of all email clicks in Q4 2014, according to the latest quarterly report from Yesmail. Mobile’s click share was buoyed by a 20% year-over-year increase in click-to-open rates, from 10.3% in Q4 2013…
Tablets Now Reportedly in a Majority of U.S. Households
Tablet penetration has reached 51% of US households as of February, up 13% points year-over-year, according to Nielsen in a recent study. Tablet penetration stood at 50% or higher in 20 local markets, led by Atlanta (62%) and San Francisco (61%),…
Estimated Mobile Share of U.S. Organic Search Traffic, by Engine
Mobile search traffic reportedly grew by 54% year-over-year in Q1 and now represents an estimated 45% share of U.S. organic search traffic, according to a Merkle | RKG analysis of a cross-section of its clients (most heavily represented by the…
U.S. Multitasking Behavior, by Generation
Nine in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago, per Deloitte’s latest Digital Democracy survey. In fact, 96% of Leading Millennials (26-31) are…
Mobile Now Almost Three-Quarters of Facebook’s Ad Revenues
Facebook’s advertising revenues grew by 42% year-over-year in Q1 to reach $3.54 billion, the social network recently announced, although that was slightly below analysts’ estimates. Mobile’s share of ad revenues climbed yet again, to 73%, up from 59% during the…
2015’s Most Reputable Companies
The BMW Group is this year’s most reputable company, rising a couple of spots from last year and overtaking The Walt Disney Company (#6, down from #1) and Google (steady at #2) in the process according to the Reputation Group’s…
Video Consumption, Ad Dollars Continue to Favor TV Over Digital
While TV’s share of adults’ daily media time has shrunk slightly in the past couple of years, the medium continues to pull in a disproportionately high share of ad spending, according to new eMarketer estimates. This year, TV is expected…