Hispanics spend an average of $300 less per month when compared with the general U.S. population, according to new survey results from TD Bank. The TD Bank Saving and Spending Survey questioned more than 1,600 U.S. consumers about their saving…
Author: Anne Whitaker, Editor
When It Comes to Video, Bigger Screens Are Better
Video ad completion rates were lower on devices with smaller screens last year, says Vindico, as smartphone (46%) and tablet (54%) viewers completed ads at roughly half the rate of those watching on gaming consoles (95%) and OTT boxes (99%).…
Americans Like Getting Mail — Even Catalogs
U.S. adults are more likely to have a positive (46%) than negative (28%) reaction to seeing a catalog in the mail, reports Gallup in a recent survey. Americans 65 and older are more likely than younger adults to enjoy checking…
Q1 2015 Social Logins: Facebook Extends Overall Lead, Back on Top in B2B
Facebook, which in Q4 2014 looked in danger of surrendering its lead in social logins to Google, has widened the gap again in Q1, according to Janrain. With 45% market share, Facebook remained ahead of its only close competitor, Google…
U.S. Teens’ Device Access, by Demographic
Some 87% of teens aged 13-17 own or have access to a desktop or laptop computer, while 81% have access to a gaming console, according to a recent Pew Research Center report. Almost nine in 10 have access to some…
Loyalty Program Members Modifying Shopping Habits to Maximize Benefits
Seven in 10 U.S. loyalty program members agree that they modify when and where they make purchases in order to maximize the benefits they receive, and 64% modify the brands they purchase in order to maximize their benefits, according to…
AM/FM Radio Still Consumers First Choice For In-Car Audio
Among American adults who use audio players in the car, two-thirds first turn on the AM/FM radio when listening to music, reports Ipsos in a newly-released study, while roughly 1 in 7 (14%) tune in to Sirius XM and about…
Asian, Hispanic Households Seen Outspending Whites
Asian and Hispanic households will outspend non-Hispanic Whites over the remainder of their lifetimes, according to the latest annual “American Marketscape DataStream” report from Geoscape. This partly owes to longer household lifespans, as each group has a longer life expectancy…
U.S. Smartphone Ownership Highest Among Millennials
Some 64% of American adults owned a smartphone as of December 2014, according to a recent report from the Pew Project’s Internet & American Life Project. Predictably, the highest ownership was higher among the 18-29 (85%) and 30-49 (79%) age…
More Mobile Phone Users Report Having Made Mobile Payments
Some 22% of mobile phone users surveyed in 2014 by the Federal Reserve report having made a mobile payment at some point during the prior 12 months, up from 17% the prior year, according to the agency’s 4th annual study…