Seven in 10 U.S. loyalty program members agree that they modify when and where they make purchases in order to maximize the benefits they receive, and 64% modify the brands they purchase in order to maximize their benefits, according to…
Author: Anne Whitaker, Editor
AM/FM Radio Still Consumers First Choice For In-Car Audio
Among American adults who use audio players in the car, two-thirds first turn on the AM/FM radio when listening to music, reports Ipsos in a newly-released study, while roughly 1 in 7 (14%) tune in to Sirius XM and about…
Asian, Hispanic Households Seen Outspending Whites
Asian and Hispanic households will outspend non-Hispanic Whites over the remainder of their lifetimes, according to the latest annual “American Marketscape DataStream” report from Geoscape. This partly owes to longer household lifespans, as each group has a longer life expectancy…
U.S. Smartphone Ownership Highest Among Millennials
Some 64% of American adults owned a smartphone as of December 2014, according to a recent report from the Pew Project’s Internet & American Life Project. Predictably, the highest ownership was higher among the 18-29 (85%) and 30-49 (79%) age…
More Mobile Phone Users Report Having Made Mobile Payments
Some 22% of mobile phone users surveyed in 2014 by the Federal Reserve report having made a mobile payment at some point during the prior 12 months, up from 17% the prior year, according to the agency’s 4th annual study…
Globally, 6 in 10 Say Biggest Screen is Best Screen For Video Viewing
Some 65% of online consumers surveyed in 60 countries around the world strongly or somewhat agree that they prefer watching video programming live, and 63% think that the biggest screen is the best screen for watching video programming, according to…
Messaging Apps Significantly Outperform Average in Retention Rates
The average mobile application retains 36% of its new users in the first month after install, meaning that 36% will launch the app a month after installing it, according to Flurry. That figure declines throughout the first year post-install, with…
Fast Responses Top Ideal Customer Experience
Customers (aged 18-65) around the world are most likely to identify an “ideal” customer experience with companies’ fast responses to inquiries or complaints (47% citing as a top-3 element) and a simple purchasing process (also 47%), according to a new…
Sizing Up U.S. Media Reach
Some 142 million Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer (133 million) and on the web on a smartphone (124 million), according to media universe…
Fastest Growing Retail Digital Commerce Categories in 2014
E-commerce and mobile-commerce spending on digital content and subscriptions increased 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14% and ranking as the fastest-growing spending category, according to a comScore report. Digital spending in…