Americans’ Alcohol Preferences, by Education and Income Level

Self-reported alcoholic consumption is far higher among Americans from high-income ($75k+) than lower-income households (<$30k), with 78% of the former and 45% of the latter occasionally drinking, according to a Gallup survey.

Similar discrepancies were also found by education level, and among drinkers, those with higher annual household incomes and education levels reported being more frequent drinkers.

Interestingly, middle- and lower-income drinkers favor beer over wine and liquor, though wine edges beer as the most common alcoholic beverage among higher-income Americans.

Wine is a clearer winner among college graduates, while beer takes precedence among those with some college education and those with a high school education or less.

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