Some 65% of online consumers surveyed in 60 countries around the world strongly or somewhat agree that they prefer watching video programming live, and 63% think that the biggest screen is the best screen for watching video programming, according to…
Author: Anne Whitaker, Editor
Messaging Apps Significantly Outperform Average in Retention Rates
The average mobile application retains 36% of its new users in the first month after install, meaning that 36% will launch the app a month after installing it, according to Flurry. That figure declines throughout the first year post-install, with…
Fast Responses Top Ideal Customer Experience
Customers (aged 18-65) around the world are most likely to identify an “ideal” customer experience with companies’ fast responses to inquiries or complaints (47% citing as a top-3 element) and a simple purchasing process (also 47%), according to a new…
Sizing Up U.S. Media Reach
Some 142 million Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer (133 million) and on the web on a smartphone (124 million), according to media universe…
Fastest Growing Retail Digital Commerce Categories in 2014
E-commerce and mobile-commerce spending on digital content and subscriptions increased 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14% and ranking as the fastest-growing spending category, according to a comScore report. Digital spending in…
Easter Spending Expected to Grow Slightly This Year
Total consumer spending on Easter is projected to grow to $16.4 billion this year, slightly higher than last year’s projected $15.9 billion but still below 2012-2013 levels, according to the National Retail Federation (NRF). Eight in 10 adults will celebrate,…
National Mover Rate Remains Steady; Still Highest Among Youth
The national mover rate between 2013 and 2014 was 11.5%, or 37 million people aged 1 and older, according to the latest data from the US Census Bureau. That figure is in line with recent years, hovering between 11.5 and…
The Most — and Least — Trusted Companies in America
Just 63% of 293 organizations across 20 industries earned “excellent” (above 70%) trust ratings from consumers, according to the latest annual Temkin Trust Ratings. Another 28% earned “good” (60-70%) ratings. H-E-B and credit unions led the pack, with USAA capturing…
Mobile In-App Ads Expected to Top Desktop Ads in Spend Next Year
Mobile ad spending in the US will grow 50% this year to exceed $28.7 billion, representing 49% share of digital ad spending, according to eMarketer in a new forecast. With strong spending growth predicted again next year – of 41%…
Church Attendance Highest in Utah, Lowest in Vermont
A little more than half of Utah residents say they attend religious services every week, more than any other state in the union, according to Gallup. Residents in Southern states Mississippi, Alabama, Louisiana and Arkansas are the next most likely…