Washington, DC and San Francisco are the leading U.S. markets by subscription video-on-demand (SVOD) penetration, with 52% of households in each having access to Netflix, Amazon Instant Video or Hulu Plus as of November 2014, according to a recent study…
Author: Anne Whitaker, Editor
Super Bowl Advertisers Mercedes-Benz and BMW See Biggest Increases in Car Shopper Interest on edmunds.com
Mercedes-Benz and BMW saw the most compelling spikes in traffic on edmunds.com after their ads ran during Super Bowl XLIX, according to a real-time analysis by the car shopping website. By the end of the game, the Mercedes-Benz AMG GT…
Super Bowl Ad Rankings Go to the Dogs
Anheuser-Busch’s ‘Lost Dog’ spot was ranked the top commercial in the 27th annual USA TODAY Ad Meter, the most widely recognized barometer and industry-leading tool used to measure public opinion surrounding Super Bowl advertising. AB won for the third straight…
New Movers’ Most Common Service Provider Changes
One-third of all internet (33%) and cable TV (32%) subscribers who move change their provider, according to an Epsilon survey of 963 households that recently moved. That’s not as bad as the number who change their water provider (41%) but…
30% of California Parents Don’t Vaccinate Kids; Docs Blame Them for Measles Outbreak
Ninety-two percent of physicians think the current measles outbreak is directly attributed to parents not vaccinating their children, according to the latest poll from SERMO, the leading U.S. social network for doctors. According to USA TODAY, the unvaccinated rate in…
Wegmans Unseats Amazon to Claim Top Corporate Reputation
Rochester, NY-based grocer, Wegmans Food Markets, only has 85 stores and one-tenth of Amazon’s revenues. But it has edged past the online retailer to reach the top spot for corporate reputation among the 100 most visible companies, according to the…
NRA Survey Finds Over Half of Consumers Gloomy on Economy
Asked to rate the state of their own personal finances, 36% surveyed for the National Restaurant Association’s annual Restaurant Trends described them as only “fair” while 18% said they were “poor.” That’s virtually the same as in 2010, when the…
Customer Service Pain Points Still Driving Consumers Away
Some 53% of U.S. customers surveyed last year reported having switched providers during the prior year due to poor service, according to a recently-released Accenture Strategy study. That 53% figure is up from 51% in 2013 and 46% in 2012,…
Football Still Doing Touchdown Dance Around Baseball
Back in 1985, there was only a one-point difference between the percentage of American adults who followed at least one sport and considered pro football (24%) or baseball (23%) to be their favorite. Today, “America’s pastime” remains in the past,…
Mobile Estimated to Represent More Than 4 in 10 U.S. Organic Search Visits
More than 42% of U.S. organic search visits to U.S. sites in Q4 2014 came from mobile devices, up from 31% share during the year-earlier period, details RKG Digital in its latest quarterly digital marketing report, which covers a cross-section…