Author: Anne Whitaker, Editor

Who’s Using SnapChat?

It is well established that Snapchat is more popular with youth, but new data from comScore and CivicScience offer some updated figures detailing Snapchat’s popularity.  According to comScore’s numbers, Snapchat infiltration is now at about half of 18- to 24-year-old…

Where Consumers Listen to Music

Multicultural consumers (Hispanics, African-Americans and Asian-Americans) are more digitally connected to music than the total market, per Nielsen data. They are more likely to typically listen to internet/streaming radio services, on-demand audio and video streaming, and less likely to tune…