Some 65% of senior marketing executives anticipate spending more on marketing technology in the coming year, including 28% who plan to increase their spending by more than 25%, finds a survey from Conductor. Rising budgets for marketing technology are tied…
Author: Anne Whitaker, Editor
Who’s Using SnapChat?
It is well established that Snapchat is more popular with youth, but new data from comScore and CivicScience offer some updated figures detailing Snapchat’s popularity. According to comScore’s numbers, Snapchat infiltration is now at about half of 18- to 24-year-old…
Facebook Offers Draw Youth to Local Businesses
Local deals and offers on Facebook have a strong pull with youth says G/O Digital in a new survey fielded among 18-29 year-olds who own at least a smartphone or tablet and a desktop computer, who have an interest in…
Digital Coupons Build Loyalty
The types of digital promotions most likely to influence purchase decisions are coupons by a wide margin, not sales and daily deal vouchers, according to a survey of 500 US consumers who used a digital coupon, offer, or online promotion…
Security Breaches Affect Shopping Behavior
Almost half (45%) of shoppers do not trust retailers to keep their credit and debit card information safe from potential hackers, according to a report from Interactions, which noted that up to 44% of respondents have had their personal information stolen…
Eight of Last Westminster Dog Show Winners All Ate Same Food
The last eight Westminster Best in Show Champions, and six of the last seven 2014 group winners, all ate the same brand of dog food… Purina Pro Plan. Purina thinks so many show dog handlers and owners choose to feed…
Where Consumers Listen to Music
Multicultural consumers (Hispanics, African-Americans and Asian-Americans) are more digitally connected to music than the total market, per Nielsen data. They are more likely to typically listen to internet/streaming radio services, on-demand audio and video streaming, and less likely to tune…
Almost 1 in 5 Adults to Buy A Wearable Device in the Next Year
Eight in 10 American adults have at east heard of wearables, and more than four in 10 are very familiar with them, details Ipsos in a new study. The report indicates that some 18% of US adults intend to purchase…
What Motivates Americans to Engage in Digital Activism?
Among Americans who made a donation in the past 12 months, more gave online (72%) than by regular mail (23%), while about 1 in 1 donated from their mobile device, this according to a new study from Cone Communications. But…
Pay-TV Subscribers Down in Q3
The 13 largest pay-TV providers in the U.S. — representing about 95% of the market — lost about 150,000 net video subscribers in 3Q 2014, according to a new study from the Leichtman Research Group, Inc. This is compared to…