Eight in 10 Americans who read promotional emails from retailers find it helpful when retailers send emails featuring products based on past purchases, according to a Listrak survey conducted by Harris Interactive. Other research has similarly found product recommendations based…
Author: Anne Whitaker, Editor
Few Consumers See Pay-TV As Their Dominant Video Content Source in 2020
For US adults, internet TV services are a more likely future content source than satellite pay-TV, according to a newly released study from Irdeto. Interestingly, user experience was cited as one of the key factors by those planning to watch…
Growing Global Health Awareness Could Mean Big Business For Manufacturers
Nearly half (49%) of the global respondents in Nielsen’s Health &Wellness Survey believe themselves to be overweight. That spells opportunity for marketers, Nielsen says Fifty percent of consumers are actively trying to lose weight and 88% are willing to pay…
Number of Mobile App Sessions Grew by 76% Y-O-Y in 2014
Mobile application usage — defined as a user opening an app and recording a session — increased by 76% year-over-year, according to new data from Flurry. That follows a 115% year-over-year ride in 2013. Interestingly, growth rates in 2014 were…
Global Retail and E-Commerce Sales Forecast, 2013-2018
Forget the hype. Reading the popular prints or listening to municipal lobbyists in Washington, you’d think Americans had abandoned brick-and-mortar stores. But that’s not the story, $10 of $11 in retail spending will be in brick-and-mortar locations rather than online.…
2 in 3 Top Marketers Plan Tech Spending Increases
Some 65% of senior marketing executives anticipate spending more on marketing technology in the coming year, including 28% who plan to increase their spending by more than 25%, finds a survey from Conductor. Rising budgets for marketing technology are tied…
Who’s Using SnapChat?
It is well established that Snapchat is more popular with youth, but new data from comScore and CivicScience offer some updated figures detailing Snapchat’s popularity. According to comScore’s numbers, Snapchat infiltration is now at about half of 18- to 24-year-old…
Facebook Offers Draw Youth to Local Businesses
Local deals and offers on Facebook have a strong pull with youth says G/O Digital in a new survey fielded among 18-29 year-olds who own at least a smartphone or tablet and a desktop computer, who have an interest in…
Digital Coupons Build Loyalty
The types of digital promotions most likely to influence purchase decisions are coupons by a wide margin, not sales and daily deal vouchers, according to a survey of 500 US consumers who used a digital coupon, offer, or online promotion…
Security Breaches Affect Shopping Behavior
Almost half (45%) of shoppers do not trust retailers to keep their credit and debit card information safe from potential hackers, according to a report from Interactions, which noted that up to 44% of respondents have had their personal information stolen…