Data’s role will expand considerably more important in the future, according to more than three-quarters of marketers, advertisers, service providers, technologists and publishers surveyed by the Winterberry Group and the GlobalDMA across 17 markets. The study find broad agreement across…
Author: Anne Whitaker, Editor
How Consumers Want to Communicate With Brands
Some brand communication methods — such as sending useful information or tailored emails based on past purchases — resonate well with consumers, but other proactive outreach methods are disliked by many, according to results from an SAP SE poll conducted…
1 in 6 Insurance Policy Holders Base Buying Decisions on Claims Found on Social Media
Some 21% of property and casualty insurance holders surveyed across 14 countries say they have read reviews posted by other people on social media regarding their insurance claims experiences. Another 22% plan to do so in the next two years…
Motivations for Going Online Vary Across Cultures
There are 4 primary motivations for going online, according to a new A.T. Kearney study: interpersonal connections; self-expression; exploration; and convenience. Yet the extent to which those factors motivate consumers can differ quite widely across various countries, with few connected…
Top Brands Ranked by Customer Loyalty
Mobile, digital, and social brands continue to exhibit loyalty supremacy, with new brands and categories making up more than a third of this year’s Top-100 leaders list, according to Brand Keys Loyalty Leader 2014 report. Topping this years list are…
Top Brands Are Gravitating to Instagram And Attracting More Engaged Audiences
Instagram continues to build its user base — and its becoming a favorite of top brands too. A new study from Simply Measured notes that 86 of the Interbrand 100 had an account on the mobile network during Q3 2014,…
Americans Spending More Today Than Year Ago
Forty-five percent of Americans are spending more today than they were a year ago, while 18% say they are spending less. The percentage of people who say they are spending more is relatively stable across several demographic categories. Millennials are…
How People Watch Netflix on TV
The number of U.S. households relying on dedicated set-top/plug-in devices (a.k.a. digital media players) to watch Netflix on a TV set continue to grow, according to a new GfK study. By contrast, videogame systems — while still the most common hardware…
TV Multitasking Continues to Grow
Some 51% of TV viewers multitask every time or almost every time they watch TV, up from just over one-third (36%) last year, according to a new report from TiVo in its second annual study of multitasking and social TV.…
American Adults’ Use of Communication Devices, by Age Group
Asked how frequently they used each seven modes of communication, adult respondents under the age of 50 reported that texting was the form of communication they more frequently used, followed by by emails for those aged 30-49 and phone calls…