The last eight Westminster Best in Show Champions, and six of the last seven 2014 group winners, all ate the same brand of dog food… Purina Pro Plan. Purina thinks so many show dog handlers and owners choose to feed…
Author: Anne Whitaker, Editor
Where Consumers Listen to Music
Multicultural consumers (Hispanics, African-Americans and Asian-Americans) are more digitally connected to music than the total market, per Nielsen data. They are more likely to typically listen to internet/streaming radio services, on-demand audio and video streaming, and less likely to tune…
Almost 1 in 5 Adults to Buy A Wearable Device in the Next Year
Eight in 10 American adults have at east heard of wearables, and more than four in 10 are very familiar with them, details Ipsos in a new study. The report indicates that some 18% of US adults intend to purchase…
What Motivates Americans to Engage in Digital Activism?
Among Americans who made a donation in the past 12 months, more gave online (72%) than by regular mail (23%), while about 1 in 1 donated from their mobile device, this according to a new study from Cone Communications. But…
Pay-TV Subscribers Down in Q3
The 13 largest pay-TV providers in the U.S. — representing about 95% of the market — lost about 150,000 net video subscribers in 3Q 2014, according to a new study from the Leichtman Research Group, Inc. This is compared to…
Spending Trends in Data-Driven Marketing and Advertising
Data’s role will expand considerably more important in the future, according to more than three-quarters of marketers, advertisers, service providers, technologists and publishers surveyed by the Winterberry Group and the GlobalDMA across 17 markets. The study find broad agreement across…
How Consumers Want to Communicate With Brands
Some brand communication methods — such as sending useful information or tailored emails based on past purchases — resonate well with consumers, but other proactive outreach methods are disliked by many, according to results from an SAP SE poll conducted…
1 in 6 Insurance Policy Holders Base Buying Decisions on Claims Found on Social Media
Some 21% of property and casualty insurance holders surveyed across 14 countries say they have read reviews posted by other people on social media regarding their insurance claims experiences. Another 22% plan to do so in the next two years…
Motivations for Going Online Vary Across Cultures
There are 4 primary motivations for going online, according to a new A.T. Kearney study: interpersonal connections; self-expression; exploration; and convenience. Yet the extent to which those factors motivate consumers can differ quite widely across various countries, with few connected…
Top Brands Ranked by Customer Loyalty
Mobile, digital, and social brands continue to exhibit loyalty supremacy, with new brands and categories making up more than a third of this year’s Top-100 leaders list, according to Brand Keys Loyalty Leader 2014 report. Topping this years list are…