SVOD Penetration Tied to Household Income Levels

Four in 10 U.S. TV homes had access to at least one subscription video on demand (SVOD) service as of November 2014, Nielsen reports in a recent study that finds SVOD penetration to be “strongly income-related.”

Almost half of SVOD households had an income of at least $75k, per the report, for a median income of $74.9k.

By comparison, only one-third of broadband households without SVOD had incomes of at least $75k, for a median of $54.8k.

Separately, Nielsen notes that SVOD households are more likely than the typical TV household to be young and have children present.

Leave a Reply

Your email address will not be published. Required fields are marked *