Instagram continues to build its user base — and its becoming a favorite of top brands too. A new study from Simply Measured notes that 86 of the Interbrand 100 had an account on the mobile network during Q3 2014,…
Author: Anne Whitaker, Editor
Americans Spending More Today Than Year Ago
Forty-five percent of Americans are spending more today than they were a year ago, while 18% say they are spending less. The percentage of people who say they are spending more is relatively stable across several demographic categories. Millennials are…
How People Watch Netflix on TV
The number of U.S. households relying on dedicated set-top/plug-in devices (a.k.a. digital media players) to watch Netflix on a TV set continue to grow, according to a new GfK study. By contrast, videogame systems — while still the most common hardware…
TV Multitasking Continues to Grow
Some 51% of TV viewers multitask every time or almost every time they watch TV, up from just over one-third (36%) last year, according to a new report from TiVo in its second annual study of multitasking and social TV.…
American Adults’ Use of Communication Devices, by Age Group
Asked how frequently they used each seven modes of communication, adult respondents under the age of 50 reported that texting was the form of communication they more frequently used, followed by by emails for those aged 30-49 and phone calls…
In U.S., Business Grads Lag Other Majors in Work Interest
College graduates in the United States who majored in business are the least likely of those who majored in the four large major categories — social sciences/education, sciences/engineering, arts and humanities, and business — to express strong enthusiasm in the…
Taking Stock With Teens – Fall 2014
Piper Jaffray has completed its 28th semi-annual Taking Stock With Teens market research project, which indicates increased spending across categories despite decreased optimism about the economy. Key findings from the survey in fashion, beauty and personal care, digital media, food,…
Teens Choice of Social Network: Instagram
Teens continue to gravitate away from Facebook in favor of Instagram, according to Piper Jaffray’s latest semi-annual survey of American teens. Roughly three-quarters of respondents reported using the visual platform, up from 69% in the previous survey. By comparison, just…
Share of Time Spent Watching Original TV Series, by Platform
Online millennials (i.e. 18-34 year-olds) report spending two-thirds of their time watching original series on traditional TV, compared to 84% for online adults aged 35-54 and 90% for those aged 55 and up, according to a new report from comScore.…
Netflix Streaming Hours Up 350%
Netflix streaming has increased 350% during the last 10 quarters, according to new research from The Diffusion Group (TGD). Netflix subscribers’ total streaming hours have almost tripled in the United States have almost tripled from 1.8 billion in Q4 2011…