College graduates in the United States who majored in business are the least likely of those who majored in the four large major categories — social sciences/education, sciences/engineering, arts and humanities, and business — to express strong enthusiasm in the…
Author: Anne Whitaker, Editor
Taking Stock With Teens – Fall 2014
Piper Jaffray has completed its 28th semi-annual Taking Stock With Teens market research project, which indicates increased spending across categories despite decreased optimism about the economy. Key findings from the survey in fashion, beauty and personal care, digital media, food,…
Teens Choice of Social Network: Instagram
Teens continue to gravitate away from Facebook in favor of Instagram, according to Piper Jaffray’s latest semi-annual survey of American teens. Roughly three-quarters of respondents reported using the visual platform, up from 69% in the previous survey. By comparison, just…
Share of Time Spent Watching Original TV Series, by Platform
Online millennials (i.e. 18-34 year-olds) report spending two-thirds of their time watching original series on traditional TV, compared to 84% for online adults aged 35-54 and 90% for those aged 55 and up, according to a new report from comScore.…
Netflix Streaming Hours Up 350%
Netflix streaming has increased 350% during the last 10 quarters, according to new research from The Diffusion Group (TGD). Netflix subscribers’ total streaming hours have almost tripled in the United States have almost tripled from 1.8 billion in Q4 2011…
World’s Most Valuable Brands
Apple and Google retain the top positions on Interbrand’s Best Global Brands ranking for the second year in a row, with both exceeding $100 billion in brand value — the first time in the history of Best Global Brands that…
Price Check: Cost Doesn’t Signal Quality
While many consumers look to the price tag when calculating quality of a product, they may not get what they paid for, this according to new research from the University of Chicago Booth School of Business. The study is written…
The Importance of Honesty and Authenticity For Brands
Consumers believe that honesty and authenticity are the top attributes for brands to display, particularly to Millennials, this according to new studies by Mindshare North America and Cohn & Wolfe. The desire for openness and authenticity from brands can be…
Consumers Spending More, Just Not on What They Want
Slightly less than half of all Americans (45%) report spending more than they did a year ago, while just 18% report spending less. A closer look at these numbers reveals Americans’ increased spending is on household essentials, such as groceries,…
Majority of Consumers Willing to Wait If Shipping Is Free
Today’s consumers are willing to wait longer to receive purchases made online if it means shipping is free, this according to a new survey by UPS and comScore. According to the third annual joint survey, which polled 5,849 consumers this…