Chief marketing officers (CMOs) narrowly give the edge to excellent service (23%) over product quality (22%) and a trusting relationship (21%) when it comes to their customers’ top priorities in the next 12 months, according to the latest edition of the CMO Survey from Duke University’s Fuqua School of Business.
Across all industries, Apple, Inc. sets the standard for excellence in marketing, with Amazon, Geico, Google, General Electric, P&G, and Nike setting the standard in their respective categories.