Broadband Subs Closing the Gap With Pay-TV

The top broadband providers — representing roughly 94% of the market — added about 3 million subscribers in 2014, bringing their total 87.3 million, according to data from Leichtman Research Group.

That equates to a total broadband subscriber base of around 93 million. By comparison, the top pay-TV providers – representing about 95% of the market – shed close to 126,000 subscribers, bringing their total down to 95.2 million.

That equates to a total pay-TV subscriber base of roughly 100 million. The resulting subscription gap between broadband and pay-TV – of roughly 7 million – compares with a roughly 16-million gap in 2011.

While pay-TV net losses have remained small – having lost just 0.2% of all subscribers over the past 2 years (so much for cord-cutting?) – it’s worth noting, as had TDG Research, that the latest net loss comes during a period of soaring household formation.

Leave a Reply

Your email address will not be published. Required fields are marked *