One-third of pay-tv subscribers in U.S. broadband households changed their pay-tv services between 1Q 2017 and 1Q 2018. Fifteen percent of pay-tv subscribers, slightly less than half of all who made changes in the past year, downgraded to a less…
Category: Pay-TV
Pay-TV Penetration Rates, 2010-2015
Pay-TV penetration stands at 83% of U.S. households this year, reports Leichtman Research Group (LRG), based on its latest survey of 1,000+ adults. Pay-TV penetration has been on the decline this decade, down from 87% in 2010, although it remains…
TV Content Streaming Growing; Pay-TV Adoption Relatively Steady
Digital streaming now represents an estimated one-quarter of time spent watching TV, says GfK MRI in recently-released data, closing the gap with live TV, which occupies a leading 39% of all time spent using TV content. Streaming is on par…
Pay-TV, Broadband and Subs Continue Moving in Opposite Directions
Although the pay-TV subscriber market continues to be larger than the broadband subscriber market, that gap continues to narrow, per the latest data from Leichtman Research Group (LRG). The results indicate that the top broadband providers – representing roughly 94%…
Consumers: Pay-TV Valued, but Changes Wanted
Roughly two-thirds of U.S. adults pay for the majority of the TV content that they watch in their home, according to results from an Irdeto survey conducted by YouGov, and two-thirds of those mainly use a monthly subscription service via…
Broadband Subs Closing the Gap With Pay-TV
The top broadband providers — representing roughly 94% of the market — added about 3 million subscribers in 2014, bringing their total 87.3 million, according to data from Leichtman Research Group. That equates to a total broadband subscriber base of…
Few Consumers See Pay-TV As Their Dominant Video Content Source in 2020
For US adults, internet TV services are a more likely future content source than satellite pay-TV, according to a newly released study from Irdeto. Interestingly, user experience was cited as one of the key factors by those planning to watch…