Families with children in the household spend $121.70 a week on groceries, compared to $90 a week spent by families without children, says the Food Marketing Institute. Families
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Women’s Apparel Shopping Preferences: Millennial Women Shop In Groups; Older Women Prefer Solitude
Millennial women spend $401 per year on women’s clothing, while Gen X and Baby Boomer women spend $300 a year, according to research conducted by the marketing agency Barkley U.S. and the Boston Cons
Parents Say College Is Essential, Despite Costs
Average American Will Spend $750 On Holiday Purchases In 2012
Multiracial Population Is Growing Three Times As Fast As Single-Race Population
10/19/12
The population of multiracial Americans grew 32% between 2000 and 2010, compared to 9.2% growth among the population of single-race Americans, according to recently released data from the U.S. Census Bureau.
Private-Label Products Are Increasingly Appealing To Consumers, But Only In Select Categories
11/16/12
Almost two thirds of grocery shoppers (64%) feel that brand name products are not necessarily of better quality than their private-label counterparts, up from 57% who said so in 2010, according to The Integer Group and M/A/
93 Million Americans Will Travel For Holidays
12/21/12
Some 93.3 million Americans plan to travel during the 2012 holiday season, up from 91.8 million who traveled during the same period in 2011, according to AAA. Nine in 10 holiday travelers (90%) will travel by automobile; 6%
Quiksilver’s Digital Campaign Strengthens Roxy Brand
1/15/13
Teen retailer Quiksilver’s “Let The Sea Set You Free” social media campaign for its Roxy brand attracted more than 300,000 Facebook fans in two months.
A companion contest attracted more than 5,000 entries in 83 countries. An outdoo
Millennial Men Prefer To Buy Grooming Products Online
1/18/2013
Millennial men (ages 18-34) who buy personal care products are more likely than women their age to prefer buying them online, according to Mintel. More than half of 18-34-year-old male personal care product buyers (52%) and 48% of female bu
The New Path To Purchase Is More Complex, But Takes Less Time
2/15/2013
The process of arriving at a purchase decision is more complex and less linear than it used to be, thanks to increased product research and purchasing options. At the same time, however, most consumers feel they arrive at a product choic