5/15/2013
There’s a revolution underway in the retail industry, driven largely by young shoppers.
Although the convergence of the online and offline worlds has an impact on all shoppers, teens and children’s perceptions of these two experi
Category: Uncategorized
Moms Are Primary Earners in Four in 10 Households
6/21/13
Mothers are the sole or primary breadwinners for 40% of U.S. households with children under age 18, according to Pew Research Center analysis of the latest available U.S. Census data. This is almost four times the number of households in whic
Hispanic Dads Say They Wield More Purchase Influence Than Moms
6/15/2013
More than half of Hispanic dads (55%) say they are the top decision-maker on purchases made in the household, according to Mintel. Hispanic men ages 45-64 (54%) wield more influence than Hispanic men ages 35-44 (50%) or ages 25-34 (44%).
Summer Plans: Families Hit the Road, Campers Embrace Green Thumbs, Tween Girls Lounge Poolside
7/15/2013
Two in three teens ages 14-18 (63%) expect to work this summer, according to Junior Achievement. Many of these workers are first-time employees, as only 38% say they had a summer job in the past.
Nearly three in four (73%) teen w
College Students Are Saving Money by Living With Parents, Shopping Carefully
8/16/13
Nearly half of college students (48%) plan to commute to school from home rather than living on campus in the 2013-2014 school year, according to the National Retail Federation. This represents a 12% increase from the 43% who lived with th
Lego Faces Are Getting Angrier
8/15/2013
The expressions of Lego figurines have increasingly grown angrier over the past 24 years, according to University of New Zealand researchers.
Researchers classified 628 Lego figurine heads into six definitions: disgust, sadness,
Moms Are More Likely Than Others to Own Tablets
9/20/13
Moms are 13% more likely than the average U.S. adult to own a tablet, and they comprise 27% of tablet owners, according to Jumptap. Stay-at-home moms are 20% more likely than working moms to own tablets.
Although the iPad is the mo
Single Dads Head Almost One in 10 Households With Children
9/15/2013
Single fathers head almost one in 10 households with children under 18 (8%), the highest proportion ever recorded, according to the Pew Research Center. In 2011, single dads headed more than 2.6 million households, up from just 297,000 i
Children’s Media Time Drops to Less Than Two Hours a Day
11/15/2013
Children under age nine spend 12 minutes less per day watching TV, nine minutes less watching DVDs, six minutes less using a computer, and four minutes less playing video games in 2013 than they did in 2011, according to Common Sense Me
Hispanics Are More Likely Than Others to Get and Share Coupons Via Social Media
Hispanics are twice as likely as consumers overall to share coupons via social media, according to Valassis.