Moms ages 18-45 whose first children are under two need the most assistance with general household cleaning, according to Harris Interactive and Eric Mower + Associates. New mom
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Families Spend $688.62 To Get Kids Ready For School
Parents with children in grades K-12 will spend an average of $688.62 on back-to-school items, up from $603.63 in 2011, according to a National Retail Federation survey conducte
Tablets Are Gaining Ground On Computers For Web Access
The share of website visits made via computer is dropping, due primarily to rapidly riding traffic via tablet, according to Monetate. Although tablets and smartphones are
Marketers Are Tapping Into Shifts In U.S. Food And Drink Culture
09/07/12
Beer and wine have been vying for Americans’ favor as alcoholic beverage of choice, and the gap has narrowed in recent years (see page 12). These shifts in preferenc
Beverage Brands Feature Images, Promotions To Appeal To Children
09/15/12
Fruit drinks are the beverage category most likely to include child-specific branding or features on packaging, according to the Rudd Center for Food Policy and Obes
Families Spend $121.70 Per Week On Groceries
Families with children in the household spend $121.70 a week on groceries, compared to $90 a week spent by families without children, says the Food Marketing Institute. Families
Women’s Apparel Shopping Preferences: Millennial Women Shop In Groups; Older Women Prefer Solitude
Millennial women spend $401 per year on women’s clothing, while Gen X and Baby Boomer women spend $300 a year, according to research conducted by the marketing agency Barkley U.S. and the Boston Cons
Parents Say College Is Essential, Despite Costs
Average American Will Spend $750 On Holiday Purchases In 2012
Multiracial Population Is Growing Three Times As Fast As Single-Race Population
10/19/12
The population of multiracial Americans grew 32% between 2000 and 2010, compared to 9.2% growth among the population of single-race Americans, according to recently released data from the U.S. Census Bureau.