3/1/2013
More than half of U.S. online shoppers (52%) and 35% of online shoppers worldwide have bought products directly from manufacturers’ or brands’ websites, according to Pricewaterhouse Coopers (PwC). Lower prices and access to more product choi
3/1/2013
Mattel’s long-range plan to introduce a new global franchise every one to three years is focused on building Max Steel into a $1 billion brand. “We now have a dedicated team focused on bringing new franchises to the marketplace with no limit
3/1/13
It’s a common fallacy among children that delicious, home-cooked meals appear by magic. But if it were really magic, couldn’t every meal be American cheese slices or spaghetti? The reality is that women expend a lot of effort to plan, shop for
3/1/2013
Millennials (ages 18-29) experience more stress on a daily basis than older adults do, according to the American Psychological Association. Millennials report an average daily stress level of 5.4 on a 10-point scale, compared to an average o
3/1/2013
Games are the most frequently downloaded app category in mobile app stores, according to Millennial Media. Though users download a diverse mix of genres, arcade games account for the largest number of game downloads, followed by word game
3/1/13
Nearly seven in 10 mothers (69%) feel pressured to work because their family can’t survive without the added income, according to TheBump.com and ForbesWoman.com. More than half of working moms (52%) say others make them feel that they aren’t
3/1/2013
More than eight in 10 “fitness enthusiasts” (those who exercise three or more times per week) (82%) feel they aren’t practicing good nutrition habits after exercise, according to Abbott’s EAS Sports Nutrition. Most would like to improve the
3/1/2013
Many food and beverage makers must abide by self-regulatory guidelines that limit their ability to market their products to teens or children if they contain high levels of unhealthy ingredients such as sugar and saturated fat. In theory. Co
3/1/13
One woman in five (19%) is part of an emerging group who have no children of their own but have special bonds with children in their lives, according to Weber Shandwick and KRC Research. Women in this group spent an average $387 in the past ye
3/1/2013
Adults under age 35 are carrying significantly less debt than they did before the recession, and far less than those 35 and older, according to the Pew Research Center. Median household debt among Americans under age 35 dropped 29% between 2