A new survey by YouGov asked Americans about their wine-drinking habits: how healthy it is, what they look for. Most only drink occasionally and say they consider it healthy when they do. They’re more likely to believe it’s beneficial than…
Category: Consumer Spending & Attitudes
Americans Return to Breweries, Wineries
In the final quarter of 2023, the outlook for wineries and brewers is positive, remaining consistent across the last six months. This according to US On Premise Impact Report from CGA by NIQ. Four in Five consumers visit three or…
Thanksgiving Dinners Back On After Pandemic Pause
ButcherBox, a subscriptions service focused on meats, recently conducted a study that revealed 32% of Americans expect their Thanksgiving gatherings to be larger this year than last. Nearly 30% of respondents said they will be hosting 10-19 people this year.…
TV Product Placement Increases Sales for Cigarettes
A new study, “Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales” finds a 10% increase in TV product placement for cigarettes increase sales by 2% for the brand shown on-screen. It…
6 in 10 Say It’s Important to Buy From Socially Responsible Companies
Roughly two-thirds (64%) of American adults admit to having made purchases from socially responsible companies in the past year, according to an annual survey from Good.Must.Grow. The survey also indicates that roughly one-quarter (26%) have avoided making a purchase…
What Consumers Want From Branded Content
Consumers prefer branded content that informs (40%) and educates (28%) rather than entertains (17%) or inspires (11%) them, according to a study from OneSpot and the Marketing Insider Group, which surveyed almost 1,600 adults who at least sometimes consume branded…
Consumer Trust Brand Content in Newspapers, On TV More Than Social Platforms Including Twitter, Instagram, Blogs
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms including Instagram, Twitter or blogs, according to results from an Acquity Group survey. Even so, social does…
Only One-Third of Customers Make A Second Purchase During the First Year
Only 32% of customers make a second purchase during their first year as a customer, according to RJ Metrics in an analysis of 176 e-commerce retailers and 18 million customers in North America and Europe. But while the probability of…
Customer Satisfaction With the Retail Sector Dips, Though E-Commerce Provides A Bright Spot
Customer satisfaction with the retail sector has slipped, reports the American Consumer Satisfaction Index (ACSI). The latest annual study finds that customer satisfaction with almost all forms of traditional retail dropped, while satisfaction with online retailers improved. The results are a reversal…