Category: Music

How American Spend on Music

A slight majority (52%) of Americans’ spending on music goes to live events, says Nielsen in reporting the results of a recent survey. Admission to live music concerts represents the largest share of music-related expenditures; at almost one-third (32%) of…

Where Consumers Listen to Music

Multicultural consumers (Hispanics, African-Americans and Asian-Americans) are more digitally connected to music than the total market, per Nielsen data. They are more likely to typically listen to internet/streaming radio services, on-demand audio and video streaming, and less likely to tune…