The Top Platform For U.S. Digital Music Consumers is Apple, But…

Apple is the top platform for U.S. adults who pay for music content online, ahead of others such as Pandora and Spotify, according to a study from PayPal.

 

Among the U.S. music consumers surveyed, 37% cited either Apple iTunes (30%, the single leading platform) or Apple Music (7%) as their preferred platform, while Pandora picked up 20% of the respondents.

Spotify (13%) was next, closely followed by Google Music (12%).

The study notes that, overall, paid downloads are more popular than streaming. But there’s an important distinction to make between age groups: Millennials (18-34) were slightly more likely to pay to stream (63%) than to download (60%) while older listeners showed a clear preference for downloads (70%) over paying to stream (51%).

In contrasting the preferences of music listeners with e-book readers, the survey found that music listeners were almost three times more likely than e-book readers to prefer to subscribe to a service for their content as opposed to owning or renting it.

SOURCE: PayPal, 2211 North First Street San Jose, California 95131

Leave a Reply

Your email address will not be published. Required fields are marked *