Apple is the top platform for U.S. adults who pay for music content online, ahead of others such as Pandora and Spotify, according to a study from PayPal.
Among the U.S. music consumers surveyed, 37% cited either Apple iTunes (30%, the single leading platform) or Apple Music (7%) as their preferred platform, while Pandora picked up 20% of the respondents.
Spotify (13%) was next, closely followed by Google Music (12%).
The study notes that, overall, paid downloads are more popular than streaming. But there’s an important distinction to make between age groups: Millennials (18-34) were slightly more likely to pay to stream (63%) than to download (60%) while older listeners showed a clear preference for downloads (70%) over paying to stream (51%).
In contrasting the preferences of music listeners with e-book readers, the survey found that music listeners were almost three times more likely than e-book readers to prefer to subscribe to a service for their content as opposed to owning or renting it.
SOURCE: PayPal, 2211 North First Street San Jose, California 95131