Among American adults who use audio players in the car, two-thirds first turn on the AM/FM radio when listening to music, reports Ipsos in a newly-released study, while roughly 1 in 7 (14%) tune in to Sirius XM and about 1 in 10 (11%) turn on their CD player.
Preference for AM/FM radio is consistent across age groups, gender, and household income levels, though appears to be higher among females and older consumers.
Interestingly, 18-34-year-olds are more likely to first play a CD (15%) than to listen to streaming digital audio services or a digital music collection (10%).