Millennials 18-35) may be watching less traditional TV, but those who watch TV tend to be more excited than other generations about shows in general, according to results from a Harris Poll. In fact, among TV viewers, more than three-quarters…
Category: Television
Slight Majority of Consumers Say They Record Live TV to Skip Commercials
Does everyone skip TV ads? Popular opinion would have it that they do, but that’s not quite the case, according to survey results from the Consumer Electronics Association (CEA). Nevertheless, some 53% of respondents to the survey agreed that they…
TV “Cord-Nevers” Seen Lighter Video and Consumers
Various pieces of research have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it. Now, a new study from Ericsson ConsumerLab adds to the body of research about the behaviors…
Almost 1 in 3 Have Been Persuaded to Watch A TV Show Based on Social Buzz
Some 31% of U.S. and Canadian adults (18+) say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on Facebook, Twitter and other social networks, according to the…
Majority of U.S. Households Now Have a TV Connected to the Internet
Some 56% of U.S. households have at least one TV set connected to the internet through a video game system, smart TV set, Blu-ray player and/or streaming media device (such as Roku or Apple TV), continuing a climb from 49%…
Media Consumption Trends, 2010-2017
TV still dominated worldwide global media consumption last year with consumers spending an average of 183.9 minutes per day, 68% higher than the time they spent on the internet (109.5 minutes/day). TV is expected to still account for more than…
1 in 6 Viewers Said to Share Content About Shows Online
Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing, according to a report from ShareThis. The study finds that this sharing also leads…
U.S. Adults Daily Major Media Consumption Estimates, 2011-2015
U.S. adults will spend more than 5-and-a-half hours per day with digital media this year, up by almost a half-hour year-over-year, per eMarketer’s latest estimates. The majority (2:51) of that time will be spent with the mobile internet, which will…
Globally, 6 in 10 Say Biggest Screen is Best Screen For Video Viewing
Some 65% of online consumers surveyed in 60 countries around the world strongly or somewhat agree that they prefer watching video programming live, and 63% think that the biggest screen is the best screen for watching video programming, according to…
SVOD Penetration Tied to Household Income Levels
Four in 10 U.S. TV homes had access to at least one subscription video on demand (SVOD) service as of November 2014, Nielsen reports in a recent study that finds SVOD penetration to be “strongly income-related.” Almost half of SVOD…