TV viewers claim to spend a slight majority (53%) of their viewing time with time-shifted rather than live (47%) content, according to a recent report from Hub Entertainment Research. While that runs counter to Nielsen figures, which find live TV…
Category: Television
70% Interested in Using TV Remote to Get Product Samples
Roughly seven in 10 U.S. adults who have a TV or other device (video game console, streaming media player, DVR, DVD) connected to the internet agree that they would be interested in using their remote while watching TV ads to…
Pay-TV Subscribers Down in Q3
The 13 largest pay-TV providers in the U.S. — representing about 95% of the market — lost about 150,000 net video subscribers in 3Q 2014, according to a new study from the Leichtman Research Group, Inc. This is compared to…
How People Watch Netflix on TV
The number of U.S. households relying on dedicated set-top/plug-in devices (a.k.a. digital media players) to watch Netflix on a TV set continue to grow, according to a new GfK study. By contrast, videogame systems — while still the most common hardware…
TV Multitasking Continues to Grow
Some 51% of TV viewers multitask every time or almost every time they watch TV, up from just over one-third (36%) last year, according to a new report from TiVo in its second annual study of multitasking and social TV.…
Share of Time Spent Watching Original TV Series, by Platform
Online millennials (i.e. 18-34 year-olds) report spending two-thirds of their time watching original series on traditional TV, compared to 84% for online adults aged 35-54 and 90% for those aged 55 and up, according to a new report from comScore.…
Underage Youth More Likely to Drink Alcohol Brands Shown on TV.
Alcohol brands shown on popular youth television programs are three times more likely to be consumed by underage drinkers compared to other alcohol brands, providing new and compelling evidence of a strong association between alcohol advertising and youth drinking behavior.…