Roughly 18% of U.S. adults report having visited Google Plus in the past 30 days, according to a GFK report, putting Google+ on par with Pinterest and only slightly behind Instagram (19%) in the survey’s results. There is relatively little…
Category: Social Media/Social Networking
Mobile Social Media Consumption Grows Across Age Groups
Time spent with social media among mobile device users to grow at a rapid clip, details comScore. The data reveals some interesting divergences in mobile social networking use by age group. Among smartphone social networking users, youth lead not only…
Consumer Trust Brand Content in Newspapers, On TV More Than Social Platforms Including Twitter, Instagram, Blogs
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms including Instagram, Twitter or blogs, according to results from an Acquity Group survey. Even so, social does…
Facebook Post Interaction Rates: Links Now Rival Videos
Despite growing as a referrer of traffic, social still pales in comparison to search for the 5,000+ brand sites monitored, referring 4.7% of smartphone traffic (compared to 23.1% for search) and 1.6% of desktop traffic (versus 26.1% for search). Facebook…
Almost 1 in 3 Have Been Persuaded to Watch A TV Show Based on Social Buzz
Some 31% of U.S. and Canadian adults (18+) say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on Facebook, Twitter and other social networks, according to the…
Social Media Marketing Practitioners’ Top Challenges
The familiar problem of measuring return on investment (ROI) is the most challenging aspect of social programs, cited by 60% of social media practitioners as a top-3 issue, according to a report from Simply Measured and TrustRadius. ROI is the top…
1 in 6 Viewers Said to Share Content About Shows Online
Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing, according to a report from ShareThis. The study finds that this sharing also leads…
Mobile Now Almost Three-Quarters of Facebook’s Ad Revenues
Facebook’s advertising revenues grew by 42% year-over-year in Q1 to reach $3.54 billion, the social network recently announced, although that was slightly below analysts’ estimates. Mobile’s share of ad revenues climbed yet again, to 73%, up from 59% during the…
Teens & Social: What’s the Latest?
Instagram remains the most important social network to teens, widening its lead over Facebook and Instagram, according to the latest semi-annual teen survey from Piper Jaffray. The results indicate that: Instagram is the “most important” social network to the largest…
Q1 2015 Social Logins: Facebook Extends Overall Lead, Back on Top in B2B
Facebook, which in Q4 2014 looked in danger of surrendering its lead in social logins to Google, has widened the gap again in Q1, according to Janrain. With 45% market share, Facebook remained ahead of its only close competitor, Google…