Some 142 million Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer (133 million) and on the web on a smartphone (124 million), according to media universe…
Category: Social Media/Social Networking
Why Do Millennials Use Facebook and Twitter
More than nine in 10 U.S. Millennials (aged 18-34) use Facebook, while fewer than 4 in 10 use Twitter, according to results from a recently released survey conducted by the Media Insight Project, an initiative of the American Press Institute…
Snapchat Rising in Popularity With Youth
Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year, according to the latest annual Infinite Dial study. Among users aged 12-24, Facebook (74%, down from 80% last year) is…
Top Brands Ranked by Customer Loyalty
Mobile, digital, and social brands continue to exhibit loyalty supremacy, with new brands and categories making up more than a third of this year’s Top-100 leaders list, according to Brand Keys Loyalty Leader 2014 report. Topping this years list are…
Teens Choice of Social Network: Instagram
Teens continue to gravitate away from Facebook in favor of Instagram, according to Piper Jaffray’s latest semi-annual survey of American teens. Roughly three-quarters of respondents reported using the visual platform, up from 69% in the previous survey. By comparison, just…
Social Media Is Not Number One
Social media is the preferred customer service channel for just 2% of customers, far behind other channels such as phone (43%) and email (22%), this according to a Parature survey of roughly 1,000 United States adults. Yet, respondents are not…