Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year, according to the latest annual Infinite Dial study. Among users aged 12-24, Facebook (74%, down from 80% last year) is…
Category: Social Media/Social Networking
Top Brands Ranked by Customer Loyalty
Mobile, digital, and social brands continue to exhibit loyalty supremacy, with new brands and categories making up more than a third of this year’s Top-100 leaders list, according to Brand Keys Loyalty Leader 2014 report. Topping this years list are…
Teens Choice of Social Network: Instagram
Teens continue to gravitate away from Facebook in favor of Instagram, according to Piper Jaffray’s latest semi-annual survey of American teens. Roughly three-quarters of respondents reported using the visual platform, up from 69% in the previous survey. By comparison, just…
Social Media Is Not Number One
Social media is the preferred customer service channel for just 2% of customers, far behind other channels such as phone (43%) and email (22%), this according to a Parature survey of roughly 1,000 United States adults. Yet, respondents are not…