The proportion of Americans who regularly review postings on job classified websites (28.6%) surpassed the proportion who regularly review classifieds in newspapers (25.8%) in 2009, according to The Media Audit. Online job seekers in every market are different. For example, in Ann Arbor, MI, 28% of online job seekers have an advanced college degree, compared to 11% in Orlando, FL. In Orlando, job hunters are most often looking for work in computer information processing or fine arts, whereas in Ann Arbor, they are seeking work in hotel/lodging services or the banking industry.
The metro areas with the greatest proportion of online job hunters are:
• Ann Arbor, MI (39.1%);
• Orlando, FL (36.7%);
• Raleigh-Durham, NC (35.3%);
• Salt Lake City, UT (35.0%);
• Atlanta, GA (34.8); and
• Reno, NV (34.8%). [Workforce/Employment, Online]
Source: “2009 National Report,” The Media Audit, Robert Jordan, President, 10333 Richmond Ave., #200, Houston, TX 77042; 800-324-9921; rjordan@themediaaudit.com; www.themediaaudit.com. Price: Call for information.
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