Nearly two thirds of adults (64%) use social media, including 78% of 18-34 year olds, 71% of 35-44 year olds, 59% of 45-54 year olds, and 43% of those aged 55 and older, according to Harris Interactive. Most adults who use social media (83%) know that they are giving up some privacy to participate in such activities.
The vast majority of social media users (84%) have shared personal details on a social media site, most commonly updates about their lives, pictures, what they are currently doing.
Nearly four in 10 (38%) participate in social media with the intention to influence others when they express their opinions. The younger they are, the more likely they are to have this hope: 45% of 18-34 year olds want to influence others, compared to 29% of those aged 55 and older. A third (34%) have used social media to rant or rave about a product or company. Again, 18-34 year olds (44%) are most likely to do so, followed by 34% of 35-44 year olds, 25% of 45-54 year olds, and 16% of those aged 55 and older. [Social Networking]
Source: “Speak Now Or Forever Hold Your Tweets,” Harris Interactive, Alyssa Hall, 161 Sixth Ave., New York, NY 10013; 212-539-9749; ahall@harrisinteractive.com; www.harrisinteractive.com. Price: Available online at no charge.
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