A fifth of adults (21%) had a smartphone in 2009, up from 14% in 2008, according to Nielsen Company. Some 14% of mobile subscribers downloaded an app to their phone in the prior month, and the average smartphone owner has 22 apps on his or her phone. iPhone users have the most apps on their phones (37, on average), followed by Adroid users (22), Palm users (14), Windows Mobile users (13), and BlackBerry users (10). Games are the most popular downloads — 65% of smartphone users have downloaded a game in the prior month — but they are not the most often used apps.
On iPhone, the most-used apps are:
• Facebook (58%);
• iPod/iTunes (48%);
• Google Maps (47%);
• Weather Channel (46%); and
• Pandora (27%).
On BlackBerry, the most-used apps are:
• Facebook (51%);
• Google Maps (35%);
• Weather Channel (28%);
• ESPN (19%); and
• Pandora (18%).
On Android, the most-used apps are:
• Google Maps (67%);
• Facebook (50%);
• Weather Channel (38%);
• Pandora (26%); and
• Google search (26%). [Telecommunications]
Source: “App Playbook,” Nielsen Company, Chris Quick, Mobile Media Analyst, 700 Broadway, New York, NY 10003; 646-654-5000; www.nielsen.com. Price: Call for information.
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