A third (32%) of the time mobile users spend accessing the Web from their phones occurs between 7 p.m. and midnight, according to Ground Truth. 
Mobile Internet usage builds throughout the day, peaking at 9 p.m. when 7% of all page views occur.
The typical mobile Web user access the Internet 68 times a week from his or her cell phone, spending an average of 52 minutes online. The majority of that time is spent accessing social networks. In fact, 58% visited MySpace in the prior week, 57% checked Facebook, and 19% visited Facebook Photos. [Online, Telecommunications]
Source: “Census Of Mobile Subscribers,” Ground Truth, Evan Neufeld, VP Marketing, 999 Third Ave., #4260, Seattle, WA 98104; 206-438-1910; www.groundtruth.com. Price: Call for information.
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