More than a third of Americans with Web-enabled phones (35%) have used the device to shop online, up from 31% in 2009, finds PriceGrabber. Some 13% have made a purchase using their phone. One in eight have also used their phones to check product availability (13%) and to find sales and coupons (13%). Nearly a quarter (22%) have researched product details or specs from their phones, and 21% have checked or compared prices.
Digital content for their phone (65%) is the most common purchase shoppers make from their phone, they also buy physical items, including:
• Consumer electronics, excluding computers (57%);
• Books (42%);
• Clothing (34%);
• Computers, laptops, or related equipment (31%); and
• Jewelry and watches (16%). [Consumer Spending & Attitudes, Telecommunications]
Source: “Smartphone Shopping Behavior,” PriceGrabber; Sara Rodriguez, Market Research Analyst, 5150 Goldleaf Circle, 2nd Fl., Los Angeles, CA 90056; 323-601-1282; sara@pricegrabber.com; www.pricegrabber.com. Price: Available upon request at no charge.
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