More than four in 10 shoppers (43%) always rely on a shopping list, says M/A/R/C Research. 
Married shoppers (52%), women (46%), and Whites (46%) are more likely than average to shop with a list, while Hispanics (37%), singles (35%) and Millennials (32%) are less likely than average to do so.
Nearly three quarters of shoppers (74%) are influenced by the brands they currently use when formulating their lists. A third (34%) make lists based on recipes, and 31% based on recommendations from family or friends. [Retail/Service Sector]
Source: “Shopping Lists,” The Checkout, Issue 4.10, M/A/R/C Research, Merrill Dubrow, President, 1660 N. Westridge Cir., Irving, TX 75038; 972-983-0416; merrill.dubrow@marcresearch.com; www.marcresearch.com. Price: Call for information.
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