When booking travel, consumers are naturally most trusting of recommendations from those closest to them, friends and family (81%), finds Ypartnership. However, it is not the person-to-person aspect of the recommendation that sways them — they are less trusting of travel agents than online travel agencies, but few trust recommendations from Facebook or Twitter connections. [Travel/Tourism]
Source: “2010 Portrait of American Travelers,” Ypartnership, Amanda Jackson, 423 S. Keller Rd., #100, Orlando, FL 32810; 407-838-1812; amanda.jackson@ypartnership.com; www.ypartnership.com. Price: $2,950.
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