• Cell phone owners are more likely to use their devices to take pictures (76% in 2010, up from 66% in 2009) than to send text messages (72%, up from 65% in 2009). [Telecommunications] (Pew Internet & American Life Project; phone: 202-419-4500)
• Nearly half of moms (49%) do not buy organic deli meats because they think they are too expensive, while 26% do not buy them because they cannot find them in their local supermarkets. [Food/Beverages] (Applegate Farms; phone: 866-587-5858)
• To keep the passion alive in their relationship, couples plan regular dates (48%), buy racy lingerie (40%), and simply turn off the television (37%). [Human Behavior] (Grove Medical; phone: 877-239-0005)
• Three quarters of consumers (75%) are more trusting of companies that post to Twitter than companies that do not. [Social Networking, Business/Industry] (Fleishman-Hillard; phone: 202-828-9740)
• Nearly half of families who recently moved (44%) did so because of financial factors, including 4% who were able to purchase a home because of declining home prices. [Homes/Housing, Finance] (Relocation.com; phone: 800-525-0134)
• Nearly a quarter of workers (24%) plan to work from home at least a few days during the summer; men (28%) are more likely than women (19%) to enjoy such flexibility. [Workforce/Employment, Men] (Adecco Group; phone: 917-434-4296)
• Despite spending an average of $440 on school supplies for their children aged 7-12 and an average $479 for children aged 13-17, 80% of mothers are looking forward to sending their children back to school at the end of summer break. [Family, Education] (Marketing To Moms Coalition; phone: 954-943-2322)
• Those shopping for a new wireless phone are twice as likely to have decided to buy a new device because they want additional features (45%) as because of a release of a new phone they “just had to have” (22%). [Telecommunications] (Compete; phone: 617-933-5696)
• Two thirds of office workers aged 22 to 29 (66%) feel more confident in social situations than professional situations. [Workplace/Employment, Youth] (Dentyne/Cadbury; email: katharine.beyer@cadbury.com)
• Most families (77%) will take a road trip during the summer, and 60% of moms sing songs with their children while in the car to keep them entertained and occupied. [Travel/Tourism, Family] (Rayovac; phone: 608-275-3340)
• According to a mid-June 2010 survey, Americans are nearly twice as likely to be in favor of offshore oil drilling to reduce dependency on foreign energy sources (62%) as they are to be against offshore drilling because of the potential negative effects on the environment. [Government/Politics, Environment] (Ipsos Public Affairs; phone: 202-420-2016)
• One in five Americans (20%) are driving less to reduce their use of gasoline following the Gulf oil spill, and 13% are boycotting BP. [Automotive] (Shelton Group; phone: 865-524-8385)
• One in 10 Americans (10%) believe that global warming’s main impact will be on farming, compared to 5% of people globally. [Environment] (Synovate; phone: 212-293-6100)
• The most popular martini flavor in restaurants is apple (38%), followed by chocolate (24%), lime (23%), and cranberry (19%). [Alcohol] (Datassential; phone: 888-556-3687)
• A quarter of Americans (25%) expect to spend three or more weeks traveling in 2010, with a third (33%) planning to spend upwards of $1,200 in the process. [Travel/Tourism, Consumer Spending & Attitudes] (GfK; phone: (011) +49 911-395-3606)
• Those who discover online videos on Facebook or Twitter spend the most time viewing them (1 minute, 45 seconds, and 1 minute, 44 seconds, respectively), compared to those who find them via Google (1 minute, 32 seconds) or Yahoo (1 minute, 28 seconds). [Entertainment, Online] (TubeMogul; phone: 510-653-0501)
• Men do more driving than women in a typical week, traversing an average of 215 miles, compared to an average of 157 miles for women. [Automotive, Men] (The Media Audit; phone: 800-324-9921)
• A majority of online Americans (57%) read an online newspaper, with those page views accounting for about 1% of total Internet traffic. [Online, Mass Media] (comScore; phone: 312-775-6510)
• Of the TV shows that were canceled during the prior year, more viewers will miss Law & Order (24%) than 24 (12%), Monk (9%), or Lost (8%). [Television] (Rasmussen Reports; phone: 732-776-9777)
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