Most Hispanic women want to see more personal care products (52%) and haircare products (64%) designed specifically for them — such as an extended color spectrum in cosmetics and hair products that cater to their particular issues — according to Mintel.
In addition, they want packaging to reflect their culture, with 81% saying they would like to see more bilingual text on packaging. That is not because they do not read English well, but because it is a clear statement from the brand that it recognizes them as an important market. [Women, Health/Beauty Aids]
Source: Mintel, Christine Coombes, 351 Hubbard St., 8th Fl., Chicago, IL 60610; 312-628-7946; ccoombes@mintel.com; www.mintel.com. Price: Call for information.
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