Hispanics are more likely than Blacks or Whites to respond to digital advertising, including banner ads and email promotions, according to ARAnet. Both Hispanics and Blacks are three times as likely as Whites to respond to pop-up ads. [Marketing, Online]
Source: “AdFusion,” ARAnet, Scott Severson, President, 701 S. 5th St, Hopkins MN, 55343; 888-205-4010; sseverson@aranetonline.com; www.aranetonline.com. Price: Call for information.
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