A quarter of those who use tech gadgets (25%) — including smartphones, iPads, and netbooks — would feel completely disconnected if their devices were taken away for a week, finds Burst Media. That may be because two thirds who have such devices fall into two groups — moderate users (25%) who like to connect but also enjoy downtime, and heavy users (40%) who claim they are always connected.
Three quarters of men aged 18-34 are heavy users (40%) or moderate users (34%). Interestingly, men aged 25-34 are more likely than other groups (17%) to say that they are too connected and would like some time away from their devices.
Among women, 18-34 year olds are the most active as well, with 26% being heavy users and 42% moderate users. But it is women aged 35-44 (33%) who are most likely to feel completely disconnected without their devices. [Computers/Electronics]
Source: “Technology Gadgets And The Impact On Consumer Actions And Behaviors,” Burst Media, Chuck Moran, Director Marketing, 8 New England Executive Park, Burlington, MA 01803; 781-852-5291; cmoran@burstmedia.com; www.burstmedia.com.
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